Starting out as a pitch, we were tasked to rebrand and create a digital campaign for Dutch Masters and its subsidiary product, Backwoods. Work included creating consumer facing branding for the campaign, websites, social media tactics and guerrilla advertising.

We won the pitch and continued to be involved from concept through execution.

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Responsibilities: Art direction, design, concept design, campaign ideation.

Credits: John Gagne, Lia Koo