Bankroll

Serving as co-founder of Bankroll, this was my first foray into building a self-funded digital product startup.

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Objective

Bankroll was created as a platform for semi-pro and pro gamblers to keep track of their gamblings. Threaded into that were features that could help connect gamblers with one another. The goal was to make it easier for gamblers to follow, stake and view each others’ gambling statistics. I was involved in ideation, branding, marketing, design, user experience and the business aspects of Bankroll.

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Results

After developing Bankroll for 2 years, the site went live for 6 months, attracting almost 100 unique visitors a day, but garnering only a handful of signups before it was taken down.

Many important lessons were learned, but it would only be the start of my enthusiasm for building self-funded experiences from the ground up.

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Responsibilities: All things design, competitive analysis, data analysis, marketing, feature roadmap planning, setting business goals, pitching, user testing, minor front end development, branding.

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